Pour avoir du succès votre site marchand doit être mémorable pour vos visiteurs. Alors qu'il existe plusieurs tactiques permettant de démarquer un site web parmi d'autres voici quelques règles de l'attention de votre client par des informations peu importantes et de perdre sont intérêt ainsi. base qui peuvent vous être utiles dès le départ. Le respect de ces règles vous aidera à éviter de perturber.
Voici quelques astuces qui vous permettront de créer une boutique en ligne mémorable :
1. Créez une identité de la marque – Vos supports visuels ainsi que les illustrations sont parmi les premiers à donner l'image de votre société et de votre produit. Vous pouvez acheter des photos sur Fotolia à moindre coût.
2. Garder la navigation sur votre site simple et proposez les liens faciles à suivre. Un bon logiciel d'e-commerce tel que ShopFactory(www.shopfactory.fr) vous aide à le faire. La navigation facile du site permet à vos visiteurs d'accéder rapidement à toutes les parties qui les intéressent.
3. Augmentez l'activité de vos acheteurs – Un simple ajout de démonstrations vidéo et de photos de votre produit peut attirer l'attention d'un visiteur et donner des informations supplémentaires qui ne sont pas faciles à communiquer à travers un simple texte.
4. Inspirez la confiance – Soigner la présentation de vos pages de contact et la politique de votre site. Assurez vous que toutes les informations sont simples à trouver et la politique de sécurité est facile à comprendre. Dans le cas contraire vous risquez de perdre la confiance de votre client. Créez des liens de partenariat avec des sites importants et connus, publier des liens vers leurs sites – cette technique aide également à convaincre la confiance de vos clients.
5. Préparer un bon plan de marketing en ligne. Plus de clients viendront sur votre site grâce à leurs recherches sur Internet, plus vous gagnerez en confiance. Faites en sorte que chaque fois que le client fait des recherches avec des différents mots clés –il arrive sur votre site. Maximisez le nombre de ces mots clés. Faites de la promotion mutuelle avec vos partenaires, utilisez les campagnes publicitaires basées sur le principe de « coût par click » et Google Adwords. Les témoignages de vos clients existants sont un autre outil efficace qui permet de parler aux autres clients de bénéfices de votre site web.
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Kevin Haili, étudiant en bts NRC
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