Twitter est le nouveau service gratuit à la mode, comme Myspace et Facebook il y a quelques années.
Il a explosé l’année dernière sur le marché anglophone et depuis quelques semaines il prend de plus en plus d’ampleur sur le marché francophone.
Cet engouement, notamment par les webmarketers est compréhensible.
En effet, Twitter est gratuit et simple d’utilisation, mais surtout il peut avoir un impact positif sur votre business en ligne.
Je vais essayer à travers cet article, de vous donner 3 utilisations possibles pour booster votre business grâce à Twitter.
La fonction recherche
A l’aide de cet outil gratuit, vous pourrez connaitre les besoins de votre marché, les attentes et envies des personnes présentes dans votre niche.
Vous pourrez aussi savoir si certaines personnes parlent de vous, votre entreprise ou de vos produits.
C’est aussi une solution simple pour « espionner » vos concurrents : connaitre leurs nouveaux produits, leurs futurs projets…
Créez des relations
Twitter est avant tout un réseau social, c'est-à-dire avoir des échanges avec les autres utilisateurs.
En donnant plus d’informations sur vous, vos hobbies à côté d’internet… vous serez plus proche de vos lecteurs et pourrez ainsi les fidéliser.
Mais vous pouvez aussi mettre en place des partenariats, faire des promotions croisées… avec les autres acteurs de votre marché en entretenant de bonnes relations avec eux.
Réalisez la promotion de vos produits
Twitter permet de se faire connaître, d’être plus proche de ses clients ou prospects.
La finalité est d’essayer de vendre votre produit ou service.
Et comme vous pouvez ajouter un lien dans votre profil, si les personnes trouvent vos messages intéressants, ils cliqueront sur ce lien et seront redirigés vers votre site.
Mais le plus simple est, de temps en temps, écrire un message en insérant un lien vers l’un de vos produits.
Conclusion
Comme vous pouvez le constater, Twitter peut être vraiment utile pour votre business.
Et comme il est gratuit, pourquoi s’en priver ?
Cliquez ici pour découvrir ce phénomène mondial et apprendre à l’utiliser comme un pro : Twitter France
Kevin Pincher est un infopreneur, spécialisé dans le domaine du marketing internet. Vous pouvez découvrir son blog à cette adresse : kevinpincher.com
Source : Contenu-Gratuit.com
Article de Kevin Pincher
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